Often automakers keep the testing of their vehicles hush-hush, but not Rolls-Royce. In the case of the forthcoming Cullinan– the brand’s ultra-luxurious SUV – Rolls will put the last of its test program in the public eye. Called “The Final Challenge,” the test regimen will be documented by National Geographic in a new partnership.
Although testing has been going on for three years, Rolls-Royce is now sending Cullinan prototypes to Europe, the Middle East, and the U.S. for final shakedowns before the SUV is introduced later this year. The international trip begins tomorrow, April 4, in Scotland, continuing to Austria, the Middle East, and then the U.S. Rolls says there will be “multiple off-road challenges” for the Cullinan along the way.
Joining the Rolls-Royce team will be National Geographic photographers and videographers who will provide daily updates on the test program. (You will be able to find them at National Geographic’s website here.) The team will be led by Cory Richards, an outdoor photographer named National Geographic’s 2012 Adventurer of the Year.
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